News & blogs

6 May 2026

Credibility is built on relationships

Justin Butcher writes about what it actually takes to make progress in rural primary care, and why trust, experience and relationships are at the centre.

23 April 2026

Primary care needs more than a new story

Fresh thinking, new ideas and challenge can be healthy. But primary care is too important to be reduced to branding, slogans, or simplistic claims.

2 April 2026

Rising fuel costs adding to pressure in rural communities

6 March 2026

Digital primary care must be treated as critical infrastructure

20 February 2026

New journal article highlights the ‘seen and unseen’ work of general practice

29 July 2025

Celebrating GP leadership and community service

We’re proud to celebrate Dr Brendon Eade and Dr Sarah Callaghan, who are among 12 GPs recognised with the Royal New Zealand College of General Practitioners Community Service Medal for their outstanding contributions to community health.

24 July 2025

Pinnacle welcomes major primary care investment announced at GP25

Pinnacle welcomes today’s announcement from the Minister of Health at GP25 as a strong sign that primary care – the cornerstone of a robust health system – is finally receiving the focus it has long deserved.

2 July 2025

Pinnacle sets climate change position to protect community health

Pinnacle has released a climate change position statement, acknowledging the urgent threat climate change poses to health and wellbeing across our communities.