
6 May 2026
Credibility is built on relationships
Justin Butcher writes about what it actually takes to make progress in rural primary care, and why trust, experience and relationships are at the centre.
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25 June 2018

Health Care Home is about shifting general practice from a reactive service, to one where all doctors’ or nurses’ consults are planned with the patient. Six years in, our patients and our staff are both better off for it. The way we work means more ‘urgent’ patients on our roll of 5,500 are seen on the day of their appointment, with less urgent needs treated in alternative ways such as over the phone, via virtual consults using a patient portal so they don’t have to come in, or at an appropriate time later in the week.
Now in our practice each GP has just 20 appointment slots daily, with two reserved for paperwork, one for phone consults, and one for phone triage. We have more time to deal with necessary paperwork without overloading ourselves.
As a result of increasing capacity with the same FTE and managing urgent care demand more effectively we have not had to use locums for the past two years, even when a GP was off for 3 months unexpectedly. This, together with ‘seeing’ more patients through the use of virtual care, has resulted in a small year-on-year increase in financial turnover.
With our increased turnover, the Directors decided to take a bit more time off having run faster to stand still for a number of years and having appointed more GPs. We had no difficulty finding GPs, even in our rural area, as they were previous registrars who enjoyed the new model of care.
Topics

6 May 2026
Justin Butcher writes about what it actually takes to make progress in rural primary care, and why trust, experience and relationships are at the centre.
Read more
23 April 2026
Fresh thinking, new ideas and challenge can be healthy. But primary care is too important to be reduced to branding, slogans, or simplistic claims.
Read more